Blog Post

Robin Waite

When to talk about Technology During a Web Design Pitch

by Robin on 06 Feb 2014

When to talk about Technology During a Web Design Pitch

The First Rule of Web Design Club is Don't Talk About Web Design...or its associated technologies...or anything technical for that matter.

Technology Who?

Having recently been pointed in the direction of an article by SpeckyBoy entitled, "Never Say WordPress When Selling a Web Design Project" we recently put this into practice at Hostpipe. In doing so though we chose to take it to the nth degree and actually tried not to get embroiled in the technical details involved with building a website at all.

It has actually proven to be incredibly hard, but it works fantastically well as a sales tool, so a big thank you goes out to SpeckyBoy for his well worded article.

Focus on the Customer

When telling customers about our fantastic Content Management System (Crowd CMS, in case you want to look it up) we found we got ever so excited about our own product and rambled on and on about its great features, which quite frankly potential new customers don't give two hoots about. Talking about your own company and products is a major problem, it automatically takes your focus away from your new customer which can be a bit negative from a psychological perspective. I don't know the correct terminology but it sends out signals that you kind of don't really care about them.

Ask the Correct Questions?

So in taking the focus off your own company and products and in directing your focus onto the client you will find that you automatically start asking really useful questions such as:

  • what do you want your website to do?
  • what are the main aims and objectives driving the re-design?
  • who is your target audience?
  • what is your marketing strategy aside from the website?
  • what makes your company stand out from the competition?

And generally from their answers you will ascertain that the technical details such as:

  • where the site is hosted
  • what platform it sits on
  • is it opensource or Enterprise
  • what payment gateway does it use

soon become irrelavant. Sometimes a client will come to you and make demands such as:

I want my Website to be Built on Wordpress

However this is soon negated by the following statement:

"The CMS your website sits on is irrelevant because the front end of the website is what matters, your clients will engage with your website if it looks good, is well built, loads quickly and on a multitude of web browsers. Your website shouldn't be driven by how cheap it is or how easy it is for you to update, but by how easy it is for your customers to reach the end goals that you have laid down for them!"

Stand Aside from the Diehard Technology Followers Gracefully

I have to admit defeat however when someone is dead set on using a preferred technology over our own (especially when it's for the wrong reasons). Don't get me wrong, Wordpress has it's place and I would never stand in the way of someone with a very modest budget, but when your Wordpress site eventually slows to a crawl because it is over-used, buggy and full of code bog then we would be happy to step in and recommend a suitable alternative. But the key thing here is to stand aside gracefully and allow the customer to make up their own mind.

The customer needs to trust that you can design and build a great website regardless of technology. Look at our portfolio and try to guess how many of our customers approached us wanting a WordPress website...!